WE SEE STARTUPS POP UP TIME AND TIME AGAIN AND SOMETIMES THE REASON BEHIND HOW THE IDEA CAME ABOUT, CAN GET LOST IN ALL THE NOISE. WE’VE CAUGHT UP WITH PADDY FROM PUNCHY DRINKS AGAIN AS HE SHARES HIS SECOND PUNCHY INSTALMENT WITH US. THE GUYS ARE ONLY GOING FROM STRENGTH TO STRENGTH, BUT HOW DO THESE LIGHT BULB MOMENTS COME ABOUT?
It’s taken a little longer than intended for this second instalment. Team PUNCHY has been sucked into the summer heatwave, which has been good for PUNCHY, but bad for disposable time!
In the last article, I promised to tell the story of how the idea for PUNCHY came about, so without any further ado, here we go…
It was on a holiday last August that the light bulb moment came, but it was a slightly roundabout way that it ended up being punch related. Going into that holiday I was transfixed on making a rum brand, so decided it might be a good idea to make rum punch as my cocktail for the week. I started mixing up concoctions with varying levels of success, some were lethal, some were too sweet, and some were just nasty.
Through this trial and error there emerged a clear winner though, the nail was hit firmly on the head when we combined peach juice and ginger ale with a dark rum. It’s like if a Dark and Stormy met up with a Peach Bellini in a beach bar, and they ended up having amazing babies together.
The interesting thing was, one of my mates couldn’t drink, so we decided to give her the mocktail punch before we added the rum, and then we’d add a bit more spice to add some complexity to the flavour. As a non-drinker, she’s often the one sipping a lime soda or coke in the pub, and suddenly, she didn’t feel like she was being left out any more.
Back in London, I started thinking, the best products always solve a problem – and how do you solve a problem with punch? You make sure everyone can get involved. Punch has always been an inclusive and communal drink, and this seemed like the best way of staying true to that sentiment, without using a bowl.
The next step was very much getting my head into research, answering questions like: was there a gap in the market for this? Would it fit into what was going on in wider culture? And how on earth can you make loads of punch?
The desire for Rum was on the up, as was the non-alcoholic scene. It felt like the stars had aligned, however it wasn’t long before I faced my next biggest challenge – convincing my parents that leaving a steady job to build a startup, when I have a History of Art degree, and no business knowledge other than what I have seen on The Apprentice was a good idea…
This article originally appeared on the 20 MILE CLUB BLOG.